How to Choose the Right Estate Agent to Buy or Sell a Property

1. Prioritise an Estate Agent with a Strong Buyer Network

An estate agent’s ability to sell a property quickly and at the right price depends heavily on their network of potential buyers. A skilled agent does not simply list a property and wait for interest—they actively match it with buyers from their database.

A well-connected estate agent should be able to:

• Provide a list of serious buyers already interested in properties like yours.
• Quickly generate viewings through targeted marketing efforts.
• Secure competitive offers by reaching a wider pool of interested buyers.

Ask potential estate agents about their existing network and how they plan to market your property beyond just online listings.

2. Look for Proactive Engagement

The best estate agents do not wait for opportunities; they create them. Instead of relying solely on inbound inquiries, a proactive agent actively promotes properties to buyers and maintains close communication throughout the process.

Key indicators of a proactive estate agent include:

• Regular updates on buyer interest and market trends.
• Prompt responses to inquiries and efficient coordination of property viewings.
• A hands-on approach to negotiations, ensuring sellers receive the best possible offers.

Ask agents about their approach to buyer engagement and whether they proactively seek out interested parties.

3. Assess Their Marketing Strategy

A well-executed marketing strategy significantly impacts how quickly a property sells and the final selling price. Before selecting an agent, evaluate their marketing capabilities to ensure your property is presented in the best possible light.

An effective estate agent should offer:

• Professional photography and videography – High-quality images and virtual tours enhance a property’s appeal.
• Multi-channel advertising – Listings on major property portals (e.g., Rightmove, Zoopla), social media promotions, and targeted email campaigns.
• Well-crafted property descriptions – A compelling and accurate write-up highlighting key selling points.

Review previous property listings from the agent to assess the quality of their marketing materials.

4. Verify Local Market Expertise

A knowledgeable estate agent understands local property trends, buyer demand, and pricing strategies. Their familiarity with the local area enables them to position properties effectively and provide accurate valuations.

To gauge an agent’s local expertise, ask:

• How many properties have they sold in your area in the past six months?
• What are the average sale prices for properties similar to yours?
• How long do homes typically stay on the market in your location?

An agent with deep local knowledge can offer valuable insights and realistic expectations for your sale or purchase.

5. Research Their Reputation and Track Record

A reputable estate agent should have a proven history of successful transactions and satisfied clients. Before making a decision, conduct thorough research by:

• Checking online reviews – Look at Google, Trustpilot, and social media for client feedback.
• Requesting testimonials – A reliable agent should provide references from past clients.
• Reviewing sales history – Ask about recent sales, including time on the market and final selling prices.

A strong track record demonstrates the agent’s ability to handle property transactions efficiently and professionally.

6. Compare Fees and Contract Terms

Estate agent fees vary, and it is essential to understand the costs upfront. Most agents charge a commission based on the property’s final sale price, while others offer fixed-fee options.

When evaluating estate agent fees, consider:

• Commission rates – Typically between 1% and 3% of the sale price.
• Fixed fees – Some online estate agents provide lower-cost alternatives with set pricing.
• Additional charges – Inquire about marketing, premium listings, and professional photography costs.

Additionally, carefully review contract terms to avoid lengthy tie-in periods that prevent switching to another agent if unsatisfied with their service.

7. Evaluate Communication and Customer Service

Clear and consistent communication is essential in the property market. A good estate agent should be accessible, responsive, and proactive in keeping clients informed.

Before committing, ask:

• How frequently will they provide updates on your property sale?
• What is their preferred method of communication (phone, email, in-person meetings)?
• How do they handle buyer inquiries and property viewings?

A professional agent should be available to answer questions, schedule viewings efficiently, and provide regular progress reports.

8. Trust Your Instincts

While experience and credentials are important, personal rapport also plays a role in selecting the right estate agent. An agent should be professional, approachable, and genuinely interested in achieving the best outcome for you.

Warning signs to look out for:

• Unrealistically high property valuations to win your business.
• Lack of transparency regarding fees or contract terms.
• High-pressure sales tactics or reluctance to answer questions.

Trust your instincts and choose an agent who listens to your needs, communicates effectively, and prioritises your best interests.